Introducing Nice Rice Wholegrain Basmati, our signature sustainably farmed rice sourced directly from a select group of pioneering farmers in Haryana, India. We use only the highest quality, aromatic single-origin grains for a beautiful nutty flavour that makes other rice seem simply ordinary. This rice is better for the planet, too. By choosing Nice Rice, you're supporting a more sustainable rice industry. Our farmers are cutting CO₂-equivalent emissions by an incredible 49% and conserving precious water resources, tackling the shocking environmental impact of traditional rice farming. We ensure a better way of doing business by paying our farmers a premium for their commitment to sustainability, helping to lift communities out of poverty. We also donate 2% of our revenues to train more farmers in these vital practices. This 1kg bag of pure, natural wholegrain brown basmati contains no artificial colours, flavours, or preservatives. It’s rice, done better.