PROTECTED FROM CONTAMINATION: We use antimicrobial preservatives tested to meet ISO 11930 standards, helping keep each product safe, stable, and fresh from first use to last. That means less worry for you and reliable care for your pet every time. VEGAN AND CRUELTY-FREE: We are proud to offer products that are completely vegan and certified cruelty-free by PETA. Our commitment supports ethical beauty practices, ensuring no animals are harmed in the making or testing of our products. THOROUGHLY TESTED: Every product undergoes independent lab testing to meet stringent safety requirements, including the EU Cosmetic Regulation 1223/2009 and the Medical Healthcare Regulatory Authority’s guidelines. This guarantees our products comply with all legal standards for advertising and efficacy. TRUSTED QUALITY FOR YOUR PET'S CARE: We craft every batch in our UK-based lab to give you peace of mind. Our small-batch approach means we oversee every step—ensuring each bottle is fresh, consistent, and made with the attention your pet deserves. TRUSTED BRITISH BRAND: Active Silver is a family-run business based in Berkshire, producing premium colloidal silver products in our own purpose-built UK laboratory. With decades of experience and a hands-on approach, we’re proud to offer small-batch solutions made with care, integrity, and the highest standards.