Dr H is the award-winning skincare brand from London. Our Best Selling, top rated Retinol Anti-Ageing Facial Serum works to visibly smooth wrinkles, fine lines, and loss of firmness. This potent formula absorbs quickly and layers seamlessly into your daily routine, giving your skin the support it needs to look and feel its best. Ideal for those who want a concentrated anti-ageing serum that targets wrinkles, fine lines, and loss of firmness for a visibly firmer, smoother complexion. Key ingredients include Retinol, a proven vitamin A derivative that helps smooth fine lines and encourage skin renewal overnight; Hyaluronic Acid, which pulls moisture deep into the skin to keep it plump and hydrated all day; and Vitamin E (Tocopherol), a powerful antioxidant that helps protect skin from daily external damage. Apply a few drops or a small pump to clean skin morning and evening. Smooth gently over the face and neck. Allow to fully absorb before the next skincare step. Follow with your favourite moisturiser. Always use SPF in the morning to protect your skin. Suitable for normal to dry skin, it helps target concerns including fine lines, wrinkles, loss of firmness, and is best used morning and evening. This is a cosmetic product for external use only, and all results will be temporary; individual results may vary. Carry out a patch test before application, and do not apply to broken, damaged, or sunburnt skin. Avoid contact with eyes; rinse thoroughly with water if contact occurs. If redness, irritation, or discomfort occurs, discontinue use immediately and consult a healthcare practitioner. Consult your healthcare practitioner before starting a new skin treatment, or if pregnant, breastfeeding, or taking medication. Do not ingest. Store out of direct sunlight in a cool, dry place, and keep out of the reach of children. | Dr H Women's Anti-Ageing Retinol Facial Serum 30ml for Fine Lines, Wrinkles, Loss of Firmness in White