ADVANCED 6-IN-1 FORMULA: This SLS-free toothpaste helps prevent cavities, helps reduce plaque, helps strengthen enamel, freshens breath and helps support healthy teeth and gums. PROTECTION: This toothpaste contains 1450ppm fluoride for daily oral care to help strengthen and protect tooth enamel. NATURALLY FRESH: With natural peppermint and other naturally derived ingredients, it leaves your mouth feeling clean and your breath feeling fresh. 98% of its ingredients are of natural origin (ISO 16128). ONLY WHAT'S NECESSARY, CERTIFIED VEGAN: Like all Waken toothpastes, this vegan formula is approved by the Vegetarian Society. It does not contain artificial colours or dyes. It also does not contain titanium dioxide. THOUGHTFUL PACKAGING: Waken toothpaste comes in a recyclable mono-material tube (check local rules) and contains a minimum of 30% recycled plastic across the whole tube and cap.