FOR A BRIGHTER SMILE: This Whitening Toothpaste with natural plant enzymes (papain and bromelain) lifts surface stains and helps prevent enamel stains from tea, coffee, wine and more. PROTECTION: This toothpaste will help prevent cavities, help reduce plaque and prevent tartar. It will help strengthen enamel, freshen breath and support healthy gums. It contains 1450ppm fluoride for daily oral care. PLANT ENZYMES: Powered by natural plant enzymes papain and bromelain, this whitening toothpaste gently lifts everyday surface stains. A perfect balance of science and nature for a brighter smile and naturally whiter teeth. HYDROGEN PEROXIDE-FREE: Unlike many tooth whitening toothpastes, this formula is peroxide-free, SLS-free and titanium dioxide-free. ONLY WHAT’S NECESSARY, CERTIFIED VEGAN: Like all Waken toothpastes, these vegan formulas are approved by the Vegetarian Society. It will never contain artificial colours or dyes. 98.1% ingredients are of natural origin (ISO 16128).