Noughty Get Set Grow Thickening Shampoo 250ml 97% naturally derived ingredients Stronger, fuller-feeling hair: 87% of users said their hair felt stronger, and 84% noticed more volume.* Strengthens from root to tip with hyaluronic acid Piroctone olamine. Support your hair’s natural strength and growth cycle with Noughty Get Set, Grow Thickening Shampoo. Formulated with 97% naturally derived ingredients, this vegan-friendly shampoo includes AnaGain™, a pea sprout complex scientifically proven to promote hair growth and reduce hair loss by extending the anagen (growth) phase of the hair cycle. Combined with hyaluronic acid, and piroctone olamine, it boosts scalp vitality, retains moisture, and helps strengthen strands from root to tip. *Based on a 12-week consumer study using the Get Set, Grow range. UK: KMI Brands Ltd, London, WC2B 6ST, UK EU: KMI Brands Ltd, Unit 3D, T23 AT2P, IRL