Tear-free and sulfate-free formula, clinically proven to be kind and mild to sensitive skin. Gently cleanse little ones from head to toe with a mild, comforting baby-soft scent. Supports the natural skin barrier and protects baby's delicate skin, leaving skin and hair feeling nourished. Contains 96% natural origin ingredients (calculated using ISO standard 16128) including naturally derived cleansers and skin-soothing aloe vera and cucumber. Designed for newborns and upwards. Dermatologist and Paediatrician approved for use on sensitive skin and also suitable for people who may be prone to eczema.