Clinically proven to support the skin barrier As mild as water and perfect for all the family (from 0+ months) to use in their shower and bathtime routine Fragrance-free soothing Shampoo designed to gently cleanse dry and itchy scalps. Tear-free, fuss-free and quick-rinse formula for shiny and healthy-looking hair Formulated with 97% natural origin ingredients (calculated using ISO standard 16128) including nourishing colloidal oatmeal and oat bran extract Dermatologist and Paediatrician approved for use on sensitive skin and also suitable for people who may be prone to eczema