Clinically proven to support the skin barrier and provide up to 12 hours of hydration As mild as water and perfect for all the family (from 0+ months) to use in their bathtime routine Fragrance-free Bath Milk designed to gently cleanse dry and itchy skin, leaving it feeling instantly soothed and hydrated Formulated with 99% natural origin ingredients (calculated using ISO standard 16128) including colloidal oatmeal and natural emollients to help soothe and nourish skin Dermatologist and Paediatrician approved for use on sensitive skin and also suitable for people who may be prone to eczema