NATURAL - our completely unique and exotically fresh toothpaste can soothe and replenish while helping to leave your teeth clean and naturally white.​ ORGANIC COCONUT OIL - is renowned for its unique, nutritious, hydrating and nourishing properties, and is also rich in MCTs (medium chain triglycerides). ORGANIC INGREDIENTS - made with organic, natural ingredients. We never use Parabens, Sodium lauryl sulphate (SLS), Synthetic colours, Mineral oil, DEA, BHT or Isothiazolinones. SUPPORTING PLANET ACTION - our products are in recycled and recyclable packaging and within FSC-certified card. Wherever possible, our packaging is made using ocean-bound recycled plastic. VEGAN & CRUELTY-FREE - we do not test any of our products or raw materials on animals, and do not ask any third parties to test on our behalf.