Armed with anti-microbial Piroctone Olamine, this Flaky Itchy Scalp Shampoo helps to soothe your scalp while removing stubborn flakes and skin buildup. Our mild formula reduces discomfort and restores the scalp's healthy equilibrium, without compromising hair's natural moisture. Gently calming and scented with crisp apple, this shampoo relieves discomfort as it eliminates flaky buildup. Mild enough for frequent use, it leaves hair glossy, smooth & manageable. Lauryl Betaine (redness & irritation-free) & anti-microbial Piroctone Olamine (for flaking and itching relief) are among the special ingredients. Unlike other anti-dandruff formulas, it neither dries nor fades colour. Can be used as main shampoo, or alternated with texture-specific shampoo for deeper cleansing.An independent consumer perception study was conducted among people with scalp concerns. Here are the results: 100% of people said Flaky/Itchy shampoo SOOTHED their scalp* 100% of people said their scalp felt more COMFORTABLE after using Flaky/Itchy Shampoo* 99% said Flaky/Itchy Shampoo CLEARED their flaky scalp* 90% said they found Flaky/Itchy Shampoo MORE EFFECTIVE than other similar products on the market* *95 person independent consumer perception trial. All participants suffered with dandruff/flaky/itchy scalp. Benefits of Philip Kingsley Flaky Itchy Scalp Shampoo: Soothes and relieves scalp irritation. Leaves hair shiny and manageable. Fresh apple fragrance. How to use: Use daily until your scalp is clear, and thereafter at regular intervals, as required Apply to your wet hair and lather well with a gentle kneading of the scalp for 60 seconds Rinse and repeat, if necessary Follow up with the appropriate Philip Kingsley Conditioner and Scalp Toner for flaky/itchy scalps. Size: 75ml, 250ml or 500ml