HAIR GROWTH: Active ingredient Sweet White Lupine encourages cell metabolism and circulation at the scalp, boosting new hair growth, whilst blocking the hormone responsible for hair loss (androgenic alopecia). HAIR DENSITY: The keratin-rich formula harnesses wheat proteins and vitamin B3, which rebuild the surface of the hair for greater density. REDUCED BREAKAGE: Deeply hydrating ingredients, including coconut oil and camellia seed oil smooth and soften dry, damage strands, increasing elasticity so that flex rather than snap.