A BRIGHTER SMILE WITHOUT PEROXIDE: Our professional teeth whitening toothpaste is formulated with coconut oil, thus offering an enamel safe and gentle alternative to peroxide. REMOVE STAINS: We recommend using our advanced teeth whitening toothpaste daily to help naturally reduce surface stains and discolouration while promoting healthier gums. Soothing minty taste for fresher breath. VEGAN CRUELTY FREE: Our natural toothpaste is entirely cruelty free as it wasn't tested on animals. Furthermore, it only contains expertly selected natural ingredients that are suitable for vegans. DAILY DENTAL CARE ROUTINE: Since it does not contain any harmful products, make sure to use our advanced whitening toothpaste twice a day as part of your daily brushing routine. Recommended for ages 16 and above. EU APPROVED WHITER SMILE: Glo32 has achieved the kindest whitening method possible using natural alternatives to peroxide. And good to know... All Glo32 products have been tested and approved under UK and EU cosmetic laws.