ADVANCED LIMESCALE & HARD WATER REDUCTION: Aqua Optima's upgraded Evolve+ Advance filter revolutionises tap water filtration, delivering more than 70% limescale reduction and water hardness reduction compared to the standard Evolve+ filters. Specifically engineered to outperform the standard Evolve+ filter, you experience superior water quality and effective combat against limescale buildup across the UK. EXTEND APPLIANCE LIFE: The unique ion exchange process in Evolve+ filters reduces heavy metals and serves as a barrier against limescale buildup, which is vital for hard water areas. These filters efficiently remove particles such as sediment, rust, and other tiny contaminants, thereby extending the lifespan of your kettles, coffee machines, and all kitchen appliances. MULTI-FIT COMPATIBILITY: Aqua Optima Evolve+ cartridges are a multi-fit solution, compatible with over 90% of water filter jugs. Fits: Aqua Optima, Lumi, and Aurora dispensers. Also fits: Brita PerfectFit, Brita Maxtra, Maxtra+, Maxtra Pro jugs, Tesco, AmazonBasics, Morphy Richards, Russell Hobbs, and all other oval-shaped jugs. ENHANCED TASTE AND PURITY: Experience the difference with Aqua Optima Evolve+ Advance water filters. They significantly reduce chemicals and impurities that compromise flavour and quality. Enjoy superior-tasting hot and cold drinks, and improve the look and taste of cooked vegetables. SAVE MONEY & REDUCE PLASTIC WASTE: Make the right choice for the planet and your purse. Switching to the water filter cartridges cuts single-use plastic reliance; each 100-litre cartridge significantly shrinks your carbon footprint and plastic waste. Enjoy substantial cost savings versus continually buying bottled water. ACTIVATE YOUR FILTER IN SECONDS: Getting started with your Aqua Optima Evolve+ filter is straightforward. Our water filters use activated carbon to reduce chlorine, pesticides, and herbicides. Simply remove the filter from jug, vigorously shake it loosen and redistribute the filter media, rinse briefly under cold water tap until clear, then refit. BRITISH INNOVATION MEETS ITALIAN FILTRATION: Aqua Optima, a popular British brand, now combines with the renowned Italian company, LAICA, for unparalleled filtration expertise. Inspired by Northern Italy's refreshing waters, LAICA's 50-year heritage in fantastic filtration perfectly complements Aqua Optima's trusted design, bringing truly exceptional filtered water quality. * Brita, Maxtra, Maxtra+ and Maxtra Pro are registered trademarks of Brita SE. The use of the brand names and models is solely for the purpose of demonstrating compatibility.