A complete diet specially created to meet the specific needs of dogs with allergies and intolerances. A sensitive dog food formula with turkey, a novel source of protein, buckwheat and potato to promote good health. Our Hypoallergenic dog food is suitable for sensitive dogs, made without ingredients that commonly cause intolerance such as beef, wheat, soya and dairy. We only use natural ingredients, with no mystery meats, cheap fillers, or artificial colours, flavourings or preservatives. This means our food is highly digestible, creating less waste and offering great value. Turkey is lean and easily digestible, and potatoes are packed with nutrients such as vitamins C and B6. Veterinary surgeon John Burns MBE had a revolutionary idea in 1993 to change pet food forever: to create natural, healthy recipes modelled on a home-cooked diet, and we still use the same philosophy today. We have won a number of awards for our sensitive range, including the 2025 and 2024 'Your Dog' awards for Best Specialist Food, and we were recommended by The Telegraph in 2025.