285x GREATER BIOAVAILABILITY - as standard curcumin is very poorly absorbed, Longvida provides a fatty coating around the curcumin, to enhance absorption HIGH DOSE IN FREE FORM - longvida provides free form curcumin which is directly transported into the lymphatic system, ensuring clinically beneficial levels in the body LONG LASTING - free form cucumin has a significantly higher half life, so it is retained in the body for 7x longer than standard curcumin UNIQUE BRAIN SUPPORT - longvida curcumin is the only form of curcumin proven to cross into the brain & it also exerts its antioxidant effects on joints NO BLACK PEPPER EXTRACT - we have formulated this product without black pepper extract due to its negative effects of suppressing liver detoxification function