LEARN WITH BING! - Bing’s Flip & Learn Phone promotes interactive learning and child development, with fun activities that help develop hand-eye coordination, following instructions, learning to talk, listening and attention, speech, language and communication, vocabulary building, identifying numbers/colours, and imaginative play. It provides a fun way for children to learn with these well-loved characters. CALL BING’S FRIENDS – The Flip & Learn Phone features 10 buttons to call Bing’s friends and hear their greetings. At the same time, your child is learning about numbers and colours and identifying the characters they can pretend to call. This develops their communication and language skills. Benefits include improved self-confidence and cognitive development. FUN ACTIVITIES - The Flip & Learn Phone includes several interactive fun activities. With buttons where you can hear fun camera sounds from the ‘Camera Button’ or using the ‘Find a Character or Colour’ button, you can find one of Bing's friends or colours. In contrast, there are also various other buttons that you can hear from Bing himself. CHILD-FRIENDLY DESIGN - The sturdy children’s Flip & Learn Phone design features large, colourful, easy-to-press buttons with Bing and friends' faces on the flip side, which is perfect for little hands from 18 months and up. ENCOURAGE IMAGINATIVE PLAY - The Bing Flip Phone is an excellent role-play item and encourages imaginative play as children make pretend calls. Their ability to seek and identify early numbers, various colours, who’s who on the buttons and where to find them is boosted by exploring the fun play features. It helps to improve memory recall and following instructions.