Content by Terence Conran was established in 2003 by Sir Terence Conran, founder of Habitat and the Conran Shop. At Content by Conran, we believe thoughtful design really does improve the quality of our lives. A pure cotton, soft to the touch and absorbent ribbed towel that will stay fresh wash after wash . Crafted from 100% Cotton. Machine Wash at 30 Degrees. Bath Towel- 70x127 cm. Ethically sourced overseas and made to strict quality and human-ecological safety standards, in accordance with STANDARD 100 by OEKO-TEX.