Advanced Protein Blend for active living. Support your goals. Fuel Your Moment. Our advanced protein blend combines four high quality sources – WPC, WPI, WPH and MPC – to deliver a smooth, satisfying shake that works as hard as you. Whey Protein Concentrate (WPC) – Naturally nutritious, supporting muscle tone and overall health Whey Protein Isolate (WPI) – Clean and fast digesting, perfect after workouts or on busy mornings Whey Protein Hydrolysate (WPH) – Rapid absorption for quick recovery and reduced soreness Milk Protein Concentrate (MPC) – Slow release casein and whey for lasting nourishment Perfect for smoothies, post workout refuelling, or a healthy snack anytime. Whether you’re hitting the gym, balancing a busy schedule or looking to nourish your body with something better, Applied Nutrition’s Critical Whey fits effortlessly into your routine. No artificial flavours. No unnecessary additives. Just clean, premium nutrition you can feel good about.