3 in 1 PROTECTION: This Aquafresh variant provides 3in1 protection for your whole family: it rebuilds enamel strength, creating a shield* to help protect teeth; it helps protect gums+; and refreshes breath. CONTAINS ACTIVE MINERALS: These microscopically absorb into your teeth, fortifying and strengthening them from the inside out. This creates a protective 24hr Enamel Shield+ to help lock out sugar acid attack. LASTING FRESHNESS: It is a fluoride-based toothpaste that provides comprehensive protection, tastes great and leaves you with a lasting freshness. WHO IS IT FOR: It is for anyone who wants to actively protect and strengthen their teeth, maintain healthy gums* and have a minty fresh breath with a feeling of invigorating cleanliness. TACKLES BAD BREATH: One of the main causes is bacterial plaque, caused by poor oral hygiene. With twice daily brushing, this fluoride-based toothpaste plays an active role in removing plaque and food debris to help fight bad breath.