WHAT IS AQUAFRESH LITTLE TEETH TOOTHPASTE: It is a kids toothpaste that is specially designed by dental experts for children aged 3-5 years. It’s low abrasive formula provides gentle cleaning for children’s teeth. Its age-appropriate fluoride level helps strengthen the enamel while providing cavity protection for your child’s LITTLE teeth to help ensure their PERMANENT teeth come through healthy & strong. WHY CHOOSE: Aquafresh Little Teeth toothpaste is a fluoride toothpaste that is specially designed by dental experts to gently strengthen and protect little teeth. The enamel on your child's little teeth is 50% thinner than yours and more susceptible to sugar acid attacks that can lead to cavities. NATURALLY DERIVED INGREDIENTS: Aquafresh Little Teeth toothpaste now comes with 0% artificial flavours and sweeteners, and is made with 95% naturally derived ingredients, making it an excellent choice to provide the gentle care and cavity protection to ensure your child’s little teeth come through healthy and strong. It is sugar free* and Vegan friendly** *Limit sugary snacks between meals and brush twice daily. **does not contain any animal or animal derived products. 24 HOURS SUGAR ACID PROTECTION*: Aquafresh Little Teeth toothpaste is a clinically proven kids toothpaste, with an age-appropriate fluoride level that delivers active fluoride to teeth to help keep them strong and helps to protect against attacks by everyday sugar acids for up to 24hours*. *Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. WHO IS IT FOR: It's a toothpaste for children aged 3-5 years. Everyday sugar acids can cause tooth decay and cavities, and because the enamel on little teeth is up to 50% thinner than adults, they need extra care. Aquafresh Little Teeth Kids toothpaste is gentle on your child’s teeth and has a child-friendly mild mint flavour which makes it a perfect choice for your child.