WHAT IS AQUAFRESH BIG TEETH TOOTHPASTE: It is a kids toothpaste that is specially designed by dental experts for children aged 6-8 years. It’s low abrasive formula provides gentle cleaning for children’s teeth. Its age-appropriate fluoride provides lasting protection to new permanent teeth, with twice daily brushing. WHY CHOOSE: Aquafresh Big Teeth toothpaste is a clinically proven fluoride toothpaste that is specially designed by dental experts to provide expert care that helps keep mixed teeth (a mix of milk teeth and adult teeth) healthy and strong. The enamel on your child's little teeth is 50% thinner than yours and new big teeth take up to 3 years to reach full strength, making them more susceptible to sugar acid attack that leads to cavities. NATURALLY DERIVED INGREDIENTS: Aquafresh Big Teeth toothpaste now comes with 0% artificial flavours and sweeteners, and is made with 97% naturally derived ingredients, making it an excellent choice to provide the expert care that helps keep mixed teeth healthy and strong. It is sugar free* and Vegan friendly** *Limit sugary snacks between meals and brush twice daily. **does not contain any animal or animal derived products. 24 HOURS SUGAR ACID PROTECTION*: Aquafresh Big Teeth toothpaste is a clinically proven kids toothpaste, with an age-appropriate fluoride level that delivers active fluoride to teeth to help make them strong and helps to protect against attacks by everyday sugar acids for up to 24hours*. ** Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. WHO IS IT FOR: It's a toothpaste for children aged 6-8 years. Everyday sugar acids can cause tooth decay and cavities, and because the enamel on children's teeth is up to 50% thinner than adults, they need extra care. Aquafresh Big Teeth Kids toothpaste is gentle on your child’s teeth and has a child-friendly fruit mint flavour which makes it a perfect choice for your child.