Clinically proven gum protection: Improves gum health with a daily formula designed to gently clean along the gumline and between teeth. Powered by natural baking soda: Arm and Hammer baking soda toothpaste uses a natural mineral-based cleaning agent that dissolves quickly to reach deep areas for superior gumline cleaning. Strengthens and protects enamel: Toothpaste that neutralises acids, balances oral pH, and helps remineralise enamel to support long-term gum health. Gentle on teeth, tough on build-up: Low-abrasion formula protects enamel while providing effective cleaning for a healthier mouth. Freshness that lasts: Dissolves quickly for thorough cleaning and lasting freshness, offering everyday comfort and confidence with every brush.