MOISTURISING INGREDIENTS – E45 Cream contains Medilan, which is a purified, hypoallergenic form of lanolin which has excellent moisturising properties that sooth, protect and care for your skin. The cream helps lock in moisture with an immediate protective barrier to help keep the skin hydrated and keep irritants out. Our cream has been developed to create the right environment for healing dry skin conditions for extremely dry, sensitive, and atopic skin. TREATMENT FOR DRY SKIN CONDITIONS – E45 Cream is an emollient cream treatment for dry skin conditions including dry/flaky skin, chapped and rough skin, eczema, dermatitis, ichthyosis, itchy skin, sunburn, as well as certain dry cases of psoriasis. It has been clinically proven to treat and sooth dry and irritated skin and the non-greasy emollient formula leaves the skin feeling soft, hydrated, and relieved. QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin. HOW TO USE – E45 Cream is perfume-free and dermatologically tested; it can be used daily by the whole family, including infants over the age of 1 month. Simply apply to the affected skin 2-3 times daily and enjoy long-lasting moisturisation. The non-greasy cream is easily absorbed and gets to work instantly to help repair dry skin, without it feeling sticky or oily. It can be used on the body, face, and hands to improve skin’s health by hydrating and preventing dry skin and other skin problems. MENOPAUSE FRIENDLY - Dry and sensitive skin is a common sign of menopause. This product is MTick certified as menopause friendly