The Kylie Cosmetics Power Plush Longwear Foundation is a hydrating, instantly smoothing foundation with medium, buildable coverage offering up to 12 hours of comfortable everyday wear. A lightweight foundation, it s vegan formula seamlessly blends into the skin for a natural look that blurs fine lines, pores, and texture. It leaves a soft, cushiony feel with an airbrushed, satin finish that s not too dewy, not too matte, but the perfect in between. CONSUMER RESULTS*: * 100% say it has a soft, creamy, and cushiony texture. * 100% say it offers medium, buildable coverage. * 100% say it blends seamlessly and spreads effortlessly on the skin. * 100% say it s easily buildable without looking or feeling cakey on the skin. * 100% say it blurs and smooths the appearance of pores, fine lines, and texture. * 100% say it makes the skin looking smooth and even. * 100% say it leaves an airbrushed, satin finish. * 100% say it leaves a soft-focus effect on the skin. * 100% say it s flexible and comfortable on the skin without feeling stiff. * 100% say it doesn t accentuate skin texture, settle into fine lines, dry out the skin, or cling to dry patches. * 100% say it stays put without separating. * 100% say the foundation allows skin to breathe. * 95% say it s lightweight on the skin and doesn t feel heavy. * 95% say the foundation stays true to color and remains looking good throughout the day. *Use test under dermatological and ophthalmological control conducted with 22 women between 18 and 40 years. Product use for 4 weeks. HOW TO USE: * Apply 1-2 pumps of the foundation to the back of your hand or a makeup palette. * Evenly distribute the product around your face. * Blend with the Kylie Foundation Brush 01 to ensure your makeup stays in place for longer.