All-Day Blurred Skin Effect: Meet Max Factor Facefinity Lasting Blur Foundation that helps skin look smoother, more even and seamlessly perfected in one effortless blur with no heaviness or mask-like effect Weightless Buildable Coverage: This weightless, buildable, medium-to-full coverage foundation moves with your skin, balancing shine while blurring the appearance of pores and uneven texture for a natural soft-matte finish Long-Wear Comfortable Formula: The foundation's long-wear formula stays comfortable all day without creasing, caking or dryness, with 95% of participants agreeing it blurs the appearance of imperfections and 97% agreeing it evens skin tone and feels breathable based on a consumer study of 111 participants Inclusive Shade Range: Available in 18 shades suitable for all skin types, allowing you to find your matching foundation shade for a natural looking complexion Soft Matte Natural Finish: Powered by pigments that stay in place all day, this foundation works to smooth out the complexion while reducing the appearance of pores and shine for a fresh, comfortable finish from day to night