Full coverage, liquid foundation with a really natural, healthy-looking finish Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E. Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market). SPF20​ to protect skin from the sun. Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant​, clean, vegan & cruelty free formula.