"YSL's given their iconic Rouge Pur Couture Lipstick a modern makeover that now contains even more skincare ingredients and a luxurious, refillable case!" - Ceryn, Escentual Beauty Team.. Why You'll Love The YSL Rouge Pur Couture Lipstick:. Updated version of the iconic Rouge Pur Couture Lipstick.. Medium to full coverage and satin finish.. Rich colours in four families; reds, oranges, fuchasias, nudes.. Chic gold and black refillable lipstick case.. 80% skin-caring ingredients.. Why It's Escentual:. The Rouge Pur Couture Lipstick was first released in 1978. Since then, it's become one of the most coveted luxury lipsticks. For 2023, Yves Saint Laurent has reinvited this icon; now, it contains even more skincare ingredients (tuberose and prickly pear flower extracts from YSL's ourika community gardens, as well as ceramides) and a luxurious, black and gold refillable case adorned with a statement YSL logo.. The satin finish lip colour delivers full, creamy coverage and highly pigmented colour in one easy stroke. Powered by care, the lipstick is enriched with an 80% skin-caring base to keep lips smooth and comfortable all day long. YSL Rouge Pur Couture is available in an array of shades in four colour families; reds, oranges, fuchsias, and nudes to suit all skin tones.. The Best Way To Use It:. Apply directly to your lips from the lipstick bullet; start with your cupid's bow and upper lip, then the lower lip.. The Sustainable Side:. The Rouge Pur Couture Lipstick comes in a refillable lipstick case to reduce plastic waste.