Developed for fine, flat hair, the L'Oréal Paris Elvive Collagen Lifter Shampoo gently cleanses the scalp and strands while boosting visible volume from the root down. Infused with soluble collagen, the silky formula encourages a fuller look with each wash, delivering body and bounce for up to 24 hours. Creating a cushioning effect on the hair, the shampoo enhances the appearance of strength and density, all while providing light moisture for a smooth finish.