L'Oréal Paris Elvive Hydra Pure 72H Purifying Shampoo is your solution for a deeply cleansed scalp and hydrated lengths. Formulated with skincare-inspired ingredients, its powerful yet gentle silicone-free formula effectively purifies without stripping. Salicylic Acid works to eliminate excess oil, impurities, and product build-up, while Hyaluronic Acid provides an immediate surge of moisture that won't weigh your hair down.Scientifically proven to bind to excess oil and wash it away while maintaining the hair’s natural moisture balance, this shampoo delivers a purified, fresh scalp and soft, rehydrated hair for up to 72 hours. Suitable for all hair textures—from straight and wavy to curly and coily—it provides a natural, lightweight feel with every wash.For optimal results, apply to wet hair, massage into the scalp, and rinse thoroughly. Complete your routine with the Hydra Pure Scalp Serum and Rehydrating Conditioner. This 400ml bottle is for external use only; avoid eye contact and discontinue use if irritation occurs. Store in a cool, dry place.