MEASURE WITH CONFIDENCE: Never miss a mark with the double-sided print, ensuring high-visibility and accurate vertical and overhead measurement of dual units (metric and imperial). 10M/33FT REACH: Straight and strong reach up to 10m/33ft for easy and accurate measurement on your own. BUILT TO LAST: 16cm of BLADEARMOR coating provides optimal hook connection and resistance to abrasion and wear, and a durable rubber casing ensures this tape will withstand the jobsite. ENHANCED CONTROL: Equipped with an integrated finger brake this tape measure offers superior control, ensuring smooth and precise retraction. IMPROVED GRAB: The robust, oversized beast hook ensures excellent material grab. COMPACT COMPANION: Lightweight and compact, keep your tape measure within reach and ready to go wherever work takes you. DIMENSIONS: 10m/33ft Blade Length. 32mm Blade Width. TRUSTED BY GENERATIONS: Our tools have been the choice of tradespeople for over a century, delivering quality you can trust. Upgrade your tools to STANLEY for a job well done.