CALENDULA KIDS TOOTHPASTE, with flower extract from home-grown calendula to keep gums healthy, it is naturally flavoured with a little fennel and spearmint to make cleaning teeth a happy ritual FLUORIDE FREE & SLS FREE FOR BABIES & TODDLERS, A great toothpaste when kids are learning to brush, with no fluoride so parents can stop worrying about how much fluoride is being ingested whilst little ones master the art of spitting PLANT-BASED, a unique plant-based gel that helps look after new and developing teeth, providing natural protection against cavities GENTLE CLEANSING, this product arrived in 1996 and has been caring for children’s delicate milk teeth and new emerging teeth for over a generation, providing pure protection against cavities VEGAN FRIENDLY, the product contains no animal products, or derivatives of animal products, and none were involved in the relevant production processes