Wet, Squueeze, Bounce and clean the blender after each use. Beautyblender’s unique material is aqua-activated. When wet, it expands to about twice its size and becomes super soft to create an even, smooth blend and bounce. 11-time recipient of the prestigious Allure Best of Beauty Awards, this sponge has won countless tool and makeup accolades. What it is formulated WITHOUT:-Latex.-Parabens-Sulfates-Phthalates-Cruelty-free