PRESSURE RELIEF FOR RESTFUL SLEEP: The Purple DreamLayer Pillow molds to your head, neck, and shoulders, GelFlex Grid over a MicroAir Foam core that conforms for contour-hugging neck support and instant pressure relief, so you settle in and stay asleep. CUSTOMIZE YOUR LOFT: Two removable boosters set three heights, 5", 6", or 7", an adjustable, customizable pillow for stomach, back, side, and combination sleepers. Standard 22" x 16" fits a standard case; King 32" x 16" fits a king case. SOFT, MELT-IN COMFORT: A medium soft pillow that cradles your head with serene plushness, the molds-to-you feel of memory foam that adapts as you move, never trapping heat. The washable, moisture-wicking cover flexes as the pillow conforms and keeps you dry. SLEEP COOL ALL NIGHT: A cooling pillow with the molds-to-you feel of memory foam, minus the heat, GelFlex Grid and MicroAir Foam draw warmth away and promote airflow, so hot sleepers stay comfortable, not overheated. PILLOW INNOVATION YOU CAN FEEL: Born from over 30 years of innovation and 200-plus patents, the GelFlex Grid brings memory foam comfort you love without the heat. Purple feels different because it is different. Try it to believe it.