It’s all about The New Natural. KISS presents a new lash collection, designed for a “no makeup, makeup” aesthetic. This trend is about flawlessly imperfect lashes, featuring uneven, sparsely distributed lash patterns for a remarkably natural effect. Features an invisible, thinner lash band that will blend seamlessly with your own lashes for ultimate comfort and a clean and defined lifted-up effect that elevates your eyelashes for a brighter, fuller, wide-eyed look. Easy to apply, comfortable, effortless minimal look The lash lift effect emphasizes a longer and fuller lash look Cruelty Free, vegan, & contact lens friendly