TREATMENT FOR DRY SKIN CONDITIONS – E45 Cream is an emollient cream treatment for dry skin conditions including dry/flaky skin, chapped and rough skin, eczema, dermatitis, ichthyosis, itchy skin, sunburn, as well as certain dry cases of psoriasis MOISTURISING INGREDIENTS – E45 Cream contains Medilan, which is a purified, hypoallergenic form of lanolin which has excellent moisturising properties that sooth, protect and care for your skin HOW TO USE – E45 Cream is perfume-free and dermatologically tested; it can be used daily by the whole family, including infants over the age of 1 month. Simply apply to the affected skin 2-3 times daily and enjoy long-lasting moisturisation QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise dedicated to vulnerable dry skin MENOPAUSE FRIENDLY - Dry and sensitive skin is a common sign of menopause. This product is MTick certified as menopause friendly