Highly Concentrated Paste Formula – 25g colours up to 10kg of icing (shade dependant). Vibrant results with just a small amount, so you get bold colour without thinning your icing, buttercream, batter, or dough. Perfect for Baking & Decorating – Ideal for cakes, cupcakes, buttercream, cookies, fondant, marzipan, macarons, and royal icing. Best use in water-based mixes – avoid chocolate or oil-based products, which can cause the colour to seize. Easy To Use – Add a little at a time using a cocktail stick or small spatula directly into the medium and mix/knead until uniform. Build different shades and depth of colour intensity gradually. Won't alter texture or taste. Colour Development – Colour intensifies 20-30% over 2-3 hours. Add gradually for perfect shade control. Bake-stable up to 180°C / 356°F. Professional UK Quality – Made by Sugarflair Colours (established 1983), trusted by professional bakers for over 40 years delivering reliable results for both experts and beginners. Smooth, streak-free finish every time. 100% Food Safe – Kosher certified. Suitable for vegetarian, vegan, and halal diets.