PRIMER FOR LONG-LASTING EYESHADOW: Lock down your eye look and make it pop with e.l.f. Cosmetics Lock It Down Eyeshadow Primer. INTENSIFIES YOUR EYESHADOW COLOUR: The formula has a non-greasy feel and serves as the perfect base for creating endless eye looks—it intensifies your eyeshadow colour, increases wear time and helps prevent smudging and creasing. GREAT FOR MULTIPLE COLOURS: Sheer finish creates the perfect base for a wide range of eye looks. HOW TO USE: Gently pat eye primer onto clean eyelid with your fingertip to create a smooth canvas for makeup. SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.