CREAM-TO-POWDER FINISH: Say hello to that island glow! e.l.f. Putty Blush is a velvety, lightweight but buildable putty-to-powder blush that melts into your skin for a natural glow. LIGHTWEIGHT, BUILDABLE COLOUR: Featuring a highly pigmented, silky-smooth formula, this blush blends seamlessly into skin and transforms from cream to a semi-matte powder finish to give you a flushed-from-within glow. DELIVERS A HYDRATION BOOST: The creamy and nourishing formula is infused with Argan Oil and Vitamin E to hydrate, nourish and moisturize the skin. PERFECT PAIRING: Prep the skin with Poreless Putty Primer for a smooth complexion. Using the Putty Blush Brush or clean fingers, gently pat creamy blush over the apples of your cheeks. Continue patting for a smooth, seamless blend. You can always add more product for an intense pop of colour. SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.