Exceptional quality and reliability: A modern ink cartridge that builds on and improves HP quality. The updated technology combines with a new black ink formula for consistent printing throughout the life of the cartridge and delivers outstanding prints every time. New look, more pages: Your Original HP ink cartridge helps you print even more 33% black-and-white pages and 20% three-color pages, allowing you to print more pages than before. Add a redesigned box and you get a modern ink cartridge that builds on legendary HP quality and makes it even better. Yes, this is an authentic HP. Your HP ink cartridge gets a makeover with redesigned packaging. Ideal for low-volume home or small-business printing. Package contents - 1x HP 308 Black & Colour Multipack & freepost reuse pack