Cult-favorite and winner of major awards, Laura Mercier's Translucent Loose Setting Powder is now available in NEW Tone-up, for fair to light skin tones. Instantly tone-up complexion with a perfectly-balanced peachy pink shade and the same beloved benefits.  Laura Mercier Translucent Loose Setting Powder Tone Up Rose instantly blurs skin with a soft-focus finish, and provides 16HR wear and shine-control, with zero photo flashback. Exceptionally milled to deliver incredible staying power without weight, texture or chalkiness, so skin looks and feels soft, smooth and flawless from day to night. For all skin types, especially oily to combination skin. The #1 Setting Powder*, now in 16HR Tone-Up to brighten the look of complexion without chalkiness. *Based on #1 US rank by NPD Group Inc in Prestige Retail, Year End 2020. Toned-up Look: Perfect balance of warm and cool tones calibrated to add life to skin without chalkiness. 16 Hour Soft Matte Finish: Sets makeup for 16 hours of wear, with 86% of consumers saying it controls oil all day.**** Beloved for Blurring: 90% of consumers say the powder instantly blurs imperfections.*** Reduces Shine: 86% of consumers say the powder reduces shine all day.**** Feels Breathable: 95% of consumers say the ultra finely-milled powders feel lightweight on skin.**** No Texture: 89% of consumers say the powder does not cake on skin.**** No Photo Flashback: Take Laura Mercier's no photo flashback test and say good-bye to flashback! Truly Translucent: 84% of consumers say the powder is translucent upon application.**** Smoothing Effect: 89% of consumers say the powder smooths texture of skin.**** Foolproof: Laura Mercier's artist-inspired “press & roll” technique ensures the perfect application every time, with 91% of consumers saying it applies effortlessly.**** Key Ingredients: - Peachy Pink Pigments: perfectly balanced shade for enlivening complexion on fair to light skintones - Vitamin C + E Powders: powerful antioxidants known to support a more even toned complexion overtime - Botanical Blurring Powder: silky, finely-milled plant derived powder blurs the looks of pores and absorbs excess oil - Skin Conditioning Powder: natural amino acid powder that melts into skin for an undetectable finish? - Ultra, Finely-milled Texture: becomes one with skin, without emphasizing texture, imperfections, or dry patches Pro Tips: “For very oily skin, I apply Translucent Loose Setting Powder with the Velour Puff before Foundation/Tinted Moisturizer and Concealer. Powder creates a barrier to absorb and prevent oil throughout the day.” - Jason * Based on #1 US Rank by NPD Group Inc in Prestige Retail, YE 2020. ** Based on Laura Mercier US wholesale YE2020 *** Based on Consumer Perception Study of 63 subjects with Translucent Loose Setting Powder and Flawless Lumière **** Based on Consumer Perception Study of 63 subjects with Translucent Loose Setting Powder alone Fragrance free.