The Secret Ingredient...\nWorldwide more popcorn is popped with Flavacol\u00AE seasoning salt than any other. \n--Natural colour premier salt\n--Made using a proprietary process that results in salt with a finer flake, not a crystal\n--More salt sensation, with less sodium\n--Features a far better buttery flavour than any other brand\n--Simply add it directly to the kettle with your other ingredients\n--Produces perfectly even, salt-coated popcorn in no time