Customizable Smack! Disc for Targeted Pike Attraction: The Abu Garcia Svartzonker McPike features a changeable Smack! Disc in the paddle tail, designed to create a strong visual contrast that attracts pike and other predator fish. Cupped Face for Maximum Water Dispersion: Equipped with a cupped face, this lure generates powerful pressure waves and water disturbance, stimulating the lateral line of pike, making it irresistible for big catches. Engineered for Effectiveness in Freshwater: This pike fishing lure is specifically crafted for freshwater environments. Its design mimics natural prey movements, making it highly effective for targeting pike and other predatory fish species. Durable & High-Quality Construction: Made from impact-resistant ABS and environmentally friendly materials, the Svartzonker McPike is built for durability and long-lasting performance in various fishing conditions. Designed in Sweden by Svartzonker: With decades of experience in designing premium lures, Svartzonker brings you the McPike, a bait crafted with precision engineering and an in-depth understanding of pike behavior.