AVOID HASSLE - eliminates the need to find an AC outlet near your TV by powering Amazon Fire TV directly from your TV's USB port ADVANCED TECHNOLOGY - includes special power management circuitry that enhances the peak power capability of the USB port by storing excess energy and then releasing it as needed DECLUTTER YOUR TV AREA - ideal length for conveniently connecting Amazon Fire TV to the TV's side USB/HDMI ports UNIVERSAL - compatible with all powered USB ports. The integrated energy storage circuit embedded in the cable enables the use of Amazon Fire TV with any powered USB port PATENT PENDING DESIGN - innovative product designed specifically to power the Amazon Fire TV