```html Aveda - Men Pure-Formance Shampoo (300ml) Discover the ultimate grooming experience with Aveda Men Pure-Formance Shampoo, specially formulated to cleanse and invigorate men's hair and scalp. This 300ml shampoo is designed to remove impurities while providing a refreshing sensation, making it a must-have in your daily hair care routine. Infused with natural ingredients, it not only cleanses but also nourishes, leaving your hair looking healthy and vibrant. What sets this shampoo apart is its unique blend of essential oils that deliver a soothing aroma, transforming your shower into a revitalizing experience. Key Ingredients Organic Aloe Vera: Hydrates and soothes the scalp, promoting a healthy environment for hair growth. Wheat Protein: Strengthens hair strands, reducing breakage and enhancing overall resilience. Essential Oils (Citrus and Spice): Provides a refreshing scent while invigorating the scalp and enhancing the cleansing process. Benefits Deeply cleanses and purifies hair and scalp. Hydrates and nourishes for healthier-looking hair. Soothes the scalp, reducing irritation and dryness. How to Use Wet your hair thoroughly with warm water. Apply a generous amount of Aveda Men Pure-Formance Shampoo to your scalp and hair. Massage gently into your scalp and hair, then rinse thoroughly. Suitable For All hair types. Men experiencing scalp irritation or dryness. Additional Information Cruelty-Free: Yes Vegan: Yes Paraben-Free: Yes Sulfate-Free: Yes Fragrance-Free: No ```