"Give your limp hair a new lease of life with the Aveda Pure Abundance Volumizing Shampoo, a natural formula that adds thickness and volume." - Hannah, Escentual Beauty Team.. Experience the transformation of fine hair with this weightless, sensorial shampoo, expertly crafted to deliver exceptional volume and shine.. This gentle-yet-effective formula deep-cleanses the scalp, effortlessly lifting away product residue and excess sebum without stripping natural moisture. Its soft gel texture melts into a rich, luxurious lather that invigorates the hair from the root, providing the perfect foundation for full, bouncy styles.. Why You'll Love The Aveda Pure Abundance Volumizing Shampoo:. Volumising shampoo designed for fine hair types.. Adds 4x body to limp hair without feeling heavy.. Mirror-Like Shine: Hair appears up to 3X shinier.*. Strengthening Action: Dramatically reduces breakage by 85%.**. Leaves hair feeling fresh with a clean minty-floral scent.. Safe for use on colour-treated hair.. Vegan and cruelty-free.. What You Need To Know:. Refresh fine, limp hair to be full of volume and body with the Aveda Pure Abundance Shampoo. Acacia gum builds every hair strand for a thicker look, working with kaolin clay to hold your new volume in place. When wet, hair cuticles open, and the shampoo ensures that every part of your hair is gently cleansed, ready for the Pure Abundance Conditioner to seal the new volume in place.. Why It's Escentual:. The Pure Abundance Shampoo is the first step towards having hair that's revived and full of volume - wave goodbye to flat limp strands. The shampoo cleans away any product build-up, boosting your newly clean hair roots to have more volume for a lifted effect that rivals a salon blow dry.. The Pure Abundance Shampoo is expertly designed to be used with the Pure Abundance Conditioner for fuller locks. Plus, the shampoo smells incredible with a slightly minty floral scent that is just as uplifting as the shampoo is volumising.. The Best Way To Use It:. Massage into wet hair and rinse thoroughly. For best results, Aveda recommend double cleansing - simply repeat the shampoo process.. The Sustainable Side:. Aveda product have been awarded the Leaping Bunny certificate for their cruelty-free formulas. They have a negative carbon footprint thanks to 100% solar and wind-powered manufacturing and sustainable sourcing of ingredients.. Free From:. Silicone, mineral oil, synthetic fragrance, SLS/SLES.. *When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair. **When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.